We have collected interesting trends of 2019 and trends of 2020 within the field of text content and website design and need to share them. Knowing them, you’ll check the compliance of the location with the newest trends. However, if you continue to have something “in the old way”, don’t rush to remake everything during a new way. Trying to stay up with fashion, you’ll get so over-excited that you simply can complete the redesign of the location by next year. And there’ll be a replacement trend for other colors, fonts, and design app.

Bright colors vs. pastel colors
this year, two mutually exclusive trends are immediately popular – bright colors and pastel colors. However, you’ll use both trends to your advantage. Bright color makes the thing noticeable, and calm doesn’t tire. Therefore, it’s better to use “flashy colors” only where you would like to face out – in advertising, on the landing page, where users are rare. And use pastel colors in everyday use interfaces, so as to not bore or annoy the user. Especially, where maximum concentration and calm are needed. Restrained colors are perfect for the checkout page or entering MasterCard information.

Complex gradients and color filters
Complex gradients are gaining popularity. They’re used as a background, as filters for photos, as elements of the planning of advertising materials. This trend are often implemented on the location, also as in banners and advertising just in case it doesn’t require tons of your time and money.

Large fonts
large heavy headline fonts are popular this year. They attract attention well. However, don’t abuse them, don’t use them within the main texts. Use the only emphasis.

Photorealism style illustration.
Detailed web art returns to website design Sydney. Drawings figured out to the littlest detail are again popular. Of course, they’re not cheap, and before ordering them, confirm that it’s really necessary.

If you actually want to use the rendered image, but there’s no allow it, then you’ll select the image on the stock or process the photo with an art filter.

Combining photography and drawing
one of the interesting trends was the mixture of photography and drawn elements. This exposes the likelihood of a replacement use of stock images, which without additional processing might not be of interest to users, but when combined with an image, they’re going to create a sense of something fresh and original.

Another technique is to mix images into a collage. Often people are more curious about just such images since they will be viewed.

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Asymmetry and geometry games
in 2020, asymmetric web design and weird geometric shapes were popular. This trend is certainly good so as to draw in the eye of the user, to form him move far away from the familiar template. However, take care. Asymmetry and weird geometric shapes can cause discomfort and anxiety. The user will subconsciously attempt to restore symmetry. We recommend using this trend to stress and cling to unobtrusive classics in everyday use interfaces.

The image within the text should reflect its essence

It’s better to put a true photo of the workflow, infographics, a graph, a live photo from social networks that add up, and not just dilute the canvas of the text with a picture.

If you don’t escape from stock photos, here are some tips:

Look through the program in what percentage materials this image has already been used. If too often, then search for another picture, if almost not, then take

Use stock image as a background under the text.

Apply filters and graphic design to the image, fantasize

Do not use clichés. for instance, to display the workflow, select a photograph that’s closer to real-world, let the shot be very different from the classic staging photo

Choose photos showing a bright detail, for instance, rather than a full-length runner, put a photograph of your fingers tying shoelaces:

Refrain from using images with faceless men
Choose photos with an emotional message
Let people within the photo be in natural poses
Do not use stock images on the corporate page. Production photos with people from stocks will immediately look fake. Better take a photograph of the workflow and colleagues on an honest mobile.

Neural networks write texts for copywriters
Artificial intelligence is becoming smarter and may already write more or less meaningful texts. Soon he are going to be ready to replace simple copywriting – create an outline of the merchandise, write an easy article, and even come up with the top of the story. You’ll play such a service immediately. Porfirevich was used for the article. By the way, he came up with some great endings for this text.

Texts for interfaces are going to be created by UX writers
previously, programmers came up with texts for interface elements, error messages, and forms. It happened that it clothed ridiculous. Not because programmers wrote incorrectly, but because they wrote for themselves and for other programmers. In their own language, not within the language of users.

Then the tests began to be written by designers, layout designers, technical writers, and after a while UX-specialists. Got better. But now there’s a bent to spotlight front-end texts during a separate direction of content. Soon, usability agencies will offer a separate service for creating understandable texts for interfaces and involve UX writers during this work.

Information style
Articles during which 80% of the text is water and 20% of the benefit aren’t interesting to users. Such articles don’t read out and quickly close. Search engines concentrate on the present and don’t allow such materials on the primary pages of search results. Therefore, the knowledge style, which primarily cares about the meaning, and not about the sweetness of metaphors, get more supporters.

Show reading time and number of readings of a piece of writing
A couple of years ago, a trend seemed to show the reading time at the start of the article. This is often an honest practice. Thus, the website edition shows its respect for the time of the reader. The user can immediately evaluate, read the article now or postpone for later.

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